Brand Advocacy

Lakbay Alalay

In Filipino, lakbay means to journey while alalay means to aid or give a helping hand. In the service of the Filipinos on the road, Petron introduced Lakbay Alalay 33 years ago to serve as a reliable travelling companion during Holy Week. Today, it is the country’s pioneer and longest-running motorist assistance program and has evolved to serve Filipino motorists the whole year round.

Run by Petron employee-volunteers, Lakbay Alalay provides free 38-point service check-ups. This includes free checks on tire pressure, oil and radiator water level, and brakes inspection. We also provide emergency roadside assistance such as free minor car repairs, first aid, and emergency phone calls at service stations along the major toll ways and highways.

Beyond these regular services, we also provide new and exciting promotions to make travelling a convenient and fun experience for motorists.

Vision Petron

Our Vision Petron program is the longest-running national student art competition for photographers, painters, and designers. It is also a venue for filmmakers, musicians, performing artists, and all art enthusiasts and Filipinos alike.

Vision Petron has always been a window to the Philippines’ natural beauty and homegrown talent. Now on its 18th year, our program for student art competition honors various sources of Filipino pride through its annual competitions. Through five categories: Painting in watercolor, Painting in oil/acrylic, Photography, T-shirt Design, Video-Making and Music; Filipinos are treated to home-grown Filipino talent through the winners’ works.

We hold the strong belief that the youth play an essential role in nation-building. By promoting the Philippines’ culture and heritage, we are able to engage them, get their thoughts on relevant issues through their creations, and encourage them to become drivers of positive change.

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