Volunteerism has long been an entrenched corporate value in our company. It was in 1999 when we institutionalized all our projects under Volunteers in Action (VIA) and strengthened the role of our employees in driving the company's corporate social responsibility (CSR) programs.
Through VIA, management and employees deepen their engagement with communities affected directly or indirectly by our business. We become stakeholders of a larger community and see ourselves as active agents of meaningful change.
Petron promotes the value of CSR as the spirit of bayanihan, a traditional trait that resonates in every Filipino. Employees' family members and business partners participate in VIA as well to become better involved in social development.
In 2011, Petron registered a milestone for employee volunteerism. In what is a first for the company—and probably in the history of Philippine business—Petron achieved a 100% participation among its workforce. Petron employees put in an equivalent of 16,120 hours to various efforts in education, environment, and other community endeavors. Furthermore, they pledged at least an hour of their salaries for the last working day of 2011 to raise funds for Tulong Aral ng Petron under the "Share Your Spare" campaign.
Not just our employees, our stakeholders engage in our CSR projects. Also in 2011, they accounted for 28,585 hours of volunteer work rendered to benefit 88,823 people.
VIA is a continuing employee engagement program that articulates Petron's corporate positioning of leadership through partnerships. It has received citations from the International Association of Business Communicators (IABC) and the Public Relations Society of the Philippines (PRSP).